Hey there!

This week's stories have nothing obvious in common. A NASA Plushie, a Band-Aid collab with a 155-year-old art museum, and a Portland shirt shop that outmaneuvered an NBA team. But they're all pointing at the same thing: merch that earns real attention because it actually means something.

Here's what they have in common:

• Give your product a reason to exist beyond "here's our logo"
• The best partnerships are the ones nobody saw coming
• When the moment is there, speed wins

Got a merch idea sitting on the backburner? Now's a good time. Hit reply or click the orange button to grab some time with me. I'd love to help you out!

NASA's Rise Plushie

NASA put a plushie on a rocket ship. For their Artemis II mission, they held a global design contest for a “zero-gravity indicator”. The winning submission was created by an 8-year-old named Lucas Ye. The plushie, called Rise, floated around the cabin for 10 days as the crew circled the far side of the moon, went viral on social media, and splashed down in the Pacific in the commander's hands. Now NASA is selling a replica for $24.99 on the NASA Exchange, with all proceeds going back to NASA employees.

Takeaways:

A simple plush mascot became one of the most-watched objects in the Artemis II mission. A few reasons why it worked so well:

• The product had a job. Rise didn’t start merch at all. It served a real function aboard the spacecraft (signaling weightlessness), which gave it a built-in story. When your product has a clear purpose, it's easier for people to understand and remember.
• The design came from the audience. NASA ran an open contest. 2,600 people from 50 countries submitted designs. Participation builds investment before the product exists.
• It gave people something to watch. Footage of Rise floating through the cabin spread fast. A physical item is naturally shareable, either in a photo or short video. (Just ask Nutella)
• The proceeds mean something. Every sale supports NASA employees. You don't need a complicated charity tie-in. Just a answer the question "where does the money go?"

The Art of the Heal

Rub Some Art On It

Band-Aid teamed up with the Metropolitan Museum of Art to create a limited collection of bandages and tins printed with famous artwork. The products feature designs from Japanese artist Hokusai, as well as Van Gogh and Monet. They're sold on Band-Aid's website and in pharmacies. The idea was simple: take something people use every day and make it feel a little more special by putting world-class art on it. The collab was designed to reach people who wouldn't normally visit the museum.

Takeaways:

• Unexpected pairings can work. Putting great art on something people use every day doesn't need a deeper explanation than that.
• Museums and cultural institutions are actively looking for ways to reach new audiences. If your customers overlap even a little, it's worth asking.
• Everyday products get seen over and over. A single purchase can mean dozens of impressions.
• Who are you NOT reaching? A smart partnership can put your brand in front of people who'd never find you otherwise.

A Local Merch Shop Did What an NBA Team Wouldn't

The Best Playoff Merch Move Didn't Come From the Team

The Portland Trail Blazers made the NBA playoffs for the first time in five years, but the story making national headlines had nothing to do with basketball. The team’s new owner refused to hand out free playoff T-shirts to fans at home games (btw, it’s a tradition every other NBA team does). Bill Simmons dubbed the owner as "El Cheapo." So a downtown Portland shop, Portland Gear, took the opportunity to print 200 playoff shirts and gave them away for free. Fans lined up over an hour before the doors opened to grab one.

Takeaways:

• A local business saw a gap, filled it fast, and earned a ton of goodwill (and press coverage) in the process.
• One fan summed up why branded merch matters: "It's not just a T-shirt, it's a memory. It's something I'll wear all the time and remember the good times."
• Speed matters. When the moment is right, that's the time to strike.
• The Blazers' cost-cutting didn't just skip a giveaway, it handed the local shop a PR moment on a silver platter.

Odds & Ends

👚 Juliette Lewis's mugshot made it to the merch aisle​

🦫 Celebrity Chef rethinks Buc-ees​