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Rich Graham | The Merch Drop

πŸ’‘ Merch Ideas from Dunkin', Cheez Its, Ore-Ida, & More

Published almost 2 years agoΒ β€’Β 2 min read

Welcome to the first issue of The Merch Drop!

Hey Reader!

You're receiving this because you're on the email list for BigPromotions.net. That newsletter is going away, and being replaced with this one: The Merch Drop.

We’re moving over to ConvertKit (sorry, Mailchimp πŸ™Š). To make sure you keep getting this newsletter, please move us to your primary inbox (this should keep our emails out of your spam folder).

This newsletter will complement my podcast about branded merch. This might not come every week, but then again, it might. I'm still trying to come up with a production schedule that fits in with actually running the business.

Here’s what you can expect: I'll highlight swag from your favorite brands, giving you fresh ideas for your own business. Whether it's company stores from Shake Shack, Cheez-Its, or Liquid Death, or seasonal items like Miller Lite Christmas ornaments or Tullamore Dew beanie caps, I've got you covered.

Merch is everywhere and it's king. If you're looking to use merch for marketing and promotions, I'm here to help.

We'll never sell your information or spam you. We're here to provide value, not clutter. As always, hit me up if you have questions or want to get something going. Thanks!

​Dunkin X Scrub Daddy​

Dunkin' Donuts has teamed up with Scrub Daddy for a tasty kitchen cleaning collab.

The partnership features donut-shaped sponges with sprinkle designs and utensil holders. Scrub Daddy's success story traces back to Shark Tank and Lori Greiner's investment. The collab extends beyond sponges to branded merch like shirts, mugs, and even costumes. This unexpected pairing shows how brands can create buzz through creative partnerships

Explore unconventional brand collaborations that surprise and delight your audience while staying true to your core values

​Cheez-It's Merch​

Cheez-It is crushing the branded merch game.

From sweatshirts to pickle ball sets, they've got it all. They even came up with a Cheez-It themed Diner in New York, and a Cheez-It filling station in California. They have tons of unique items, including a cracker-powered jukebox and cheese-shaped pool float. Their merch strategy is a lesson in brand engagement The Takeaway: Create a diverse range of branded merchandise that aligns with your product's essence and appeals to different customer preferences.

Combine this with fun, temporary experiences to boost brand engagement and create memorable interactions with your audience.

​Napoleon Dynamite X Ore-Ida​

Ore-Ida's genius marketing move celebrates Napoleon Dynamite's 20th anniversary.

They've created tot-protecting pants, inspired by Napoleon's pocket tots. These lightweight joggers promise "maxing protections against kicks". Priced at $20, they quickly sold out. This clever merch taps into nostalgia and pop culture perfectly. It's unclear if the pockets are rigid or squishable - the mystery adds intrigue. Ore-Ida's campaign shows how to leverage cult classics for brand engagement

Use pop culture nostalgia in your marketing to create memorable connections with your audience

​Despicable Me 4 Wearable Popcorn Bucket​

The Despicable Me Minion popcorn bucket is all the rage in theaters.

AMC and Cinemark have come up with a wearable Minion popcorn bucket, designed like a Baby Bjorn carrier. These Minion-themed containers are selling out fast and commanding high resale prices. This creative merchandise strategy is boosting concession sales and fan engagement. The Despicable Me Minion popcorn bucket's success shows how combining novelty, functionality, and popular characters can drive sales and create buzz around your brand or product.

Create character-specific, wearable merchandise that doubles as a functional item for your audience.

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Rich Graham | The Merch Drop

Branded merch ideas in your inbox!

I'm Rich Graham. I'm your friend in the merch business. I help business owners & marketers connect with their audiences using branded merch. I talk and write about well known businesses that use branded merch for marketing, providing takeaways for you to use in your own business.

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